We have stepped into a smartphone era where all things happen on the go. People are glued to their handheld devices for nearly everything they need or wish to do.
Be it work or work out, education or entertainment, catching up with friends or gaming, we are the digital generation that heavily depends on being online for ease of carrying out our daily activities. Each product order placed online first goes through intensive research on the web to ensure that we make the most informed choice.
The advent of advanced technology in smartphones and mobile app development arena has led to a change in how the business ecosystems function.
We know that customer lies at the heart of a business. Acquiring customers is how businesses earn revenue and an increasing number of people are utilising the mobile platform to make purchases now as they offer a personalized experience. So, it makes sense for enterprises to make their mobile debut in order to better connect with their customers.
Some of you may say why to have a mobile app presence if you already got a website bringing good business. But the fact is mobile usage has long surpassed the desktop usage and 80% of the time of mobile users is spent on the apps.
To satisfy you better, here are a couple of valid reasons why it is essential for an enterprise to have a mobile presence for enhanced growth brought to you by Cyber Worx Technologies, an ace mobile apps company in India that has deployed countless apps experiencing substantial success on app stores.
- Increased Brand Visibility. Adding another platform on which your customers can easily access your products and services will enhance your outreach and establish you as a reputed brand in the industry.
- Personalized User Experience. The primary cause of mobile apps popularity is that they offer a more satisfying user experience with user interests, usage, demography, geographical location and much more taken into consideration.
- Direct Marketing. The mobile apps have a feature of sending push notifications to users’ phones which makes an easy and direct medium of communicating with the audience and informing them about your latest sale, coupons and schemes. Mobile apps provide a better opportunity to engage customers as notifications are sent directly to smartphones in an engaging way to peak users’ interest.
- Enhanced Customer Loyalty. It is often said that what is out of sight gets out of mind. Mobile apps solve this issue for you. With direct notifications to the phone to engage and entertain your customers, apps ensure that your brand is always visible. The loyalty and referral program with lucrative giveaways can be run on apps to build customer loyalty and make your target audience stay in the purchasing cycle.
The mobile app platform has a booming future ahead. Leverage it by getting your professional business app designed.Cyber Worx Technologies is a fastest growing mobile apps company that offers the best platform for Android app development and iOS app designing. Our team of proficient programmers builds robust, engaging apps that witness thousands of downloads on app stores.