Are you someone who wants to leverage the web design of your site to increase customer retention? Then, you need to apply the popular web design approach of minimalism that has been trending lately to rope in more customers.
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The minimalist approach in web design and in general follows the motto of ‘Less is more.’ which represents the notion of simplicity and clarity leading to a better web design and offering enhanced User experience.
Why you should incorporate minimalism in your web design?
Minimalism in web design means prioritising the most essential elements rather than trying to provide maximum features.
Here is how it works…
Employing minimalistic approach in web design is a method of limiting the choices of users so that preference is given to the result oriented tasks.
For instance, take two cases.
In first case, you get four options and in the second case, you are presented with thirty. In which case will you take more time to decide? Obviously, the second case will confuse you more! Minimalistic approach removes all the distractions and confusion to help users navigate through your website in a better way. It is mostly a straight to the point approach.
How to incorporate minimalism in your web design?
Minimalism makes us go back to the basics, the fundamentals.
- You can reduce web design back to its most basic elements that are crucial so that brevity and simplicity in task oriented results is achieved. Remove content or web feature that does not serve the users, only the essentials remain.
- Incorporate white space and sparing use of colour so that user attention goes straight to the things you want them to notice. In this way, you provide them a better user interface and experience!
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